We started our business several years ago. We have been working hard to create the best and most effective light on the market. So far, we have been getting the attention and word of mouth sales in our general area. We are now moving from hand made lights to precision plastic mold injected parts. These" LIGHTHOUSE" lights as we call them, are like a beacon in the night. This is why the name "LIGHTHOUSE" came about. We feel that when using a product that can finallytell you what is going on, we will catch more fish. Also to say, that when you are able to see your light on your Tip-Up spinning, you not only see your fish pulling out the line, you also distinguish between( WIND & MINNOW trips). We would encourage any Icefisherman/women to try this new Tip-Up light and to let us know how you enjoyed using this product. This light is very unique and makes for a great gift. When you show anyone this light and explain its functions, they will be amazed at the fact that somebody should of thought of this earlier!!!! We are now experiencing large sales volume. please help us spread the word, we really appreciate all your business and your help in generating sales for our products.